Alabama One Credit Union Branding
During in-depth research, ONE message kept resurfacing.
The Credit Union meant many things to many people, but one truth surfaced repeatedly. From stakeholders, to team members, to the members themselves and the community beyond, Alabama One represented an organization that cared about its members and the communities they live in. They wanted to help in times of need, celebrate in times of prosperity, and be there for whatever the need.
The tag line and greater brand message: The ONE you turn to.