Gaylord Chemical

A marketing tool that supports its salesforce.

A chemical company that operates in a very small niche, Gaylord Chemical needed to grow its share of the global market. Although Gaylord could only sell a specialized product to a very small number of prospects, its actual numbers still showed marked underachievement. Before 2012, the company averaged only one or two inquiries a month.

Alchemist stepped in with more than just a website. We began with a broad interactive strategy centered around lead generation. We began by recreating Gaylord’s online presence from the ground up, an aggressive SEO effort, and a powerful sales funnel to turn visitors into leads. Within six months of online launch, our efforts had increased sales activity remarkably with an average of 60 calls and from10-25 leads monthly.


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2318 University Blvd    |    Tuscaloosa, AL 35401   |    205.764.0622

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